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privacy policy

National Children’s Museum website (the “Site”) adheres to the following policy for ensuring privacy of your – and your children’s – personally identifiable information (such as full name, address, email address, telephone number, and/or other identifiable information). By using the National Children’s Museum website, you consent to the data practices described in this statement.

National Children’s Museum may change this Privacy Policy from time to time. If changes are made, National Children’s Museum will notify you by revising the date at the bottom of the policy and, in some cases, may provide you with additional notice (such as adding a statement to our homepage or sending you an email notification). National Children’s Museum encourages you to review the Privacy Policy whenever you access the Site to stay informed about our information practices and the ways you can help protect your privacy.

collection of information


information you provide us

In order to provide you services offered on the Site, National Children’s Museum may collect personally identifiable information, such as your:

  • First and Last Name
  • Mailing Address
  • Email Address
  • Phone Number
  • # and names of children

While National Children’s Museum does not require you to provide personally identifiable information to navigate the Site, National Children’s Museum may need to collect personally identifiable information if you choose to engage in certain activities on the Site, including making a purchase, making a donation, or subscribing to our newsletter. National Children’s Museum may also collect personally identifiable information if you choose to provide it to us in any correspondence. This may include any of your questions, comments, suggestions, or if you fill out a survey.

children’s privacy

Users under the age of 13 should obtain their parents’ permission before using the Site. National Children’s Museum is a family museum where parents and children can explore, learn, and create together. National Children’s Museum recommends that parents play an active role in their child’s exploration of the Site and use this as an opportunity to engage with their child and have fun together.

National Children’s Museum does not knowingly collect personally identifiable information from children under the age of 13 years. Please contact us if you believe National Children’s Museum may have unknowingly collected information from a child under 13 and National Children’s Museum will take immediate steps to delete any such personally identifiable information.

National Children’s Museum may collect children’s personally identifiable information from parents or legal guardians. National Children’s Museum collects this information to better serve children and families, provide birthday parties, and include children in on-site events.

information collected automatically when you use the site

In order to determine what services are the most popular, the Site collects technical information about your use of the Site, including the pages on our Site that you access, the frequency of access, and what you click on while on our Site.

National Children’s Museum may also collect information about the device you are using, such as unique device identifier, hardware model, operating system, application version number, browser, IP addresses, and other technical attributes. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Site.

use of information


National Children’s Museum may use information about you for various purposes, including to:

  • Provide, maintain, and improve our Site and send you confirmations, receipts, technical notices, updates, security alerts, support, and administrative messages;
  • Provide and deliver the information and services you request and send you confirmations and invoices;
  • Respond to your emails, submissions, comments, questions, and requests, provide customer service, request feedback, and otherwise contact you about your use of the Site;
  • Send you newsletters and otherwise provide you with information or services you request or that National Children’s Museum thinks will be of interest to you, such as sending you information to keep you informed about various events, programs, or services;
  • Monitor and analyze trends, usage, and activities in connection with the Site;
  • Personalize and improve the Site and provide content or features that match account profiles or interests or that are based on the information you provide or the actions you take; and
  • Carry out any other purpose for which the information was collected.

National Children’s Museum is based in the United States and the information National Children’s Museum collects is governed by U.S. law. By accessing or using the Site or otherwise providing information to National Children’s Museum, you consent to the processing and transfer of information in and to the U.S. and other countries.

sharing information


National Children’s Museum shares information collected from you with vendors, consultants, and other service providers who need access to such information to carry out work on our behalf.

National Children’s Museum may also disclose your personally identifiable information as required or permitted by law, or as National Children’s Museum believes may be necessary (as determined in our sole and absolute discretion) to protect the integrity of the Site, ourselves or our affiliates, or the safety, privacy, and well-being of our users, third party providers, or members of the public, including the use of and providing information to third parties, as follows:

  • To comply with valid legal processes including subpoenas, court orders, or search warrants.
  • To respond to official inquires of governmental authorities.
  • In cases involving risk to any person or other emergencies and to evaluate and defend against legal claims in any forum.
  • To outside auditors, legal professionals, security consultants, and regulators.
  • To prevent or manage what National Children’s Museum, in our sole and absolute discretion, believes to be the unlawful or abuse use of our services or the Site or anticipated harm to our users, the public, the Site, or National Children’s Museum.

photography permissions policy


Periodically, National Children’s Museum takes photographs and video and audio recordings of Museum visitors and activities for educational and promotional purposes. With admission into the Museum, you give permission to the Museum for the recording of photographs, video, and/or audio of yourself and all accompanying minors. You grant the Museum, and its agents, successors and assigns, and licensees, all rights to use these images or recordings, without compensation, for educational, promotional, advertising, and other purposes which advance the overall mission of the Museum. All rights to the photographs, video, and audio belong to the Museum. Please see the admission desk upon arrival to the Museum if you do not wish to be photographed or recorded. We will do our best to avoid including you and your accompanying minors in any materials if you remain at the Museum.

social sharing features


The Site may offer social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take on our Site with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

use of cookies


The Site may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the services or websites you visit.

security of personally identifiable information


National Children’s Museum maintains reasonable physical, technical, and administrative security measures to protect and limit access to your personally identifiable information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while National Children’s Museum strives to protect your personal identifiable information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through the Site cannot be guaranteed.

external data storage sites


National Children’s Museum may store your data on servers provided by third party hosting vendors with whom National Children’s Museum has contracted.

contact information


National Children’s Museum welcomes your questions or comments regarding this Privacy Policy. Please address questions or comments about this Privacy Policy to info@nationalchildrensmuseum.org.

Last updated March, 7, 2023.